Situation
The old ways of marketing and selling do not have the same effect today. You need to engage and connect with customers in a way that sets you apart. Our clients know they need this when:
- Revenue is not keeping pace with goals.
- Sales campaigns are no longer delivering the expected results.
- Customer acquisition costs are increasing; customer lifetime value is declining.
- Competition is getting more aggressive and are winning deals.
Assessment
A thorough review of your brand, in ways not previously considered, will lead to a new understanding of your customers' wants and needs and how to connect to drive sales. This process includes an assessment of:
- Market trends with competitive positioning and vulnerabilities.
- Customer habits, satisfaction, pain-points, needs and desires.
- Customer motivations and triggers.
- Categorization and prioritization of brand strengths.
- Translation of strengths into customer benefits and supporting proof-points.
Action
Develop and integrate your business’s branding in ways that connect with customers, differentiates you from competition and is flexible as the market evolves to:
- Identify and define your target customers.
- Map unique & sustainable brand strengths that align with customer needs.
- Weave into a compelling branding statement with supporting text.
- Change messaging & customer insights into actionable marketing & selling.
Outcome
Evergreen’s unique branding process creates a new level of customer engagement that translates into higher sales and more satisfied customers with:
- Stronger revenue growth.
- More customer doors are opened and more deals are won.
- Elevated marketing ROI.
- Enhanced engagement from potential and current customers and employees.